When you initially founded PathMotion how did you approach your first clients and achieve buy in?

Hi Zoe,

We actually had a first product which we had taken more than a year to build and unfortunately it didn't gain the traction we had expected. This is when we decided to "pivot" and change our business model to the platform you can see today. At that time we had just an idea of what the product would look like and we took the road to meet clients with only a powerpoint presentation at hand.

We were on the brink of putting an end to the company but having learned from our previous mistakes and in the interest of time, we decided not to develop a line of code before having at least 2 booking forms signed. If we couldn't secure those we were all in agreement that it would be time to turn the PathMotion page and move on. We literally took the phone and went to conferences to meet as many prospects as possible and after a particularly stressing period, we eventually secured 3 clients which meant the adventure could continue! Nassim developed the new version of the product in a record time and the new product eventually took off.

Hi David,
It is amazing to see how a company can pivot so successfully and in such an intriguing way.
After speaking with Alon, I gather it was actually two very large brands that you managed to get on board pre-coding!
It shows how passion, belief and a great idea can sell a product before it has even come to fruition.
An amazing story and I am excited to see how the product develops over time, especially as it is already disrupting the recruitment market.
Thank you,
Zoe

Thanks Zoe!