What are the most common push backs from clients to using Pathmotion and how do you overcome them?

Hi,

A key barrier would be for companies to say not know, we are busy with other priorities at the moment. We are respectful of timing issues that companies can face especially as companies have limited resources to initiate many projects at once. This is common by the way across other B2B software companies like us.

That said, we have worked hard to develop a software which addresses this issue in two ways.

First, the code is very easy such that it takes very little for our clients to have it live.

Second, we demonstrate to companies that by installing such a platform it will over time save them time, for instance in having to answer common candidate queries fewer times (because candidates can visit the platform to see employee answers to similar question they were about to ask - see the search bar above in thsi platform!)

We found this to be quite an important factor in helping prospective clients gain clarity on how to overcome this barrier of time.

What do you think? Any other suggestion you’d recommend against this barrier of time?

Thanks Alon- as you mentioned lack of time is a common push back with B2B sales conversations. I think that you can tackle this in two equally valid ways- the first is the one you have highlighted by showcasing the time saving benefits the platform would bring to the target person- if they already have little time a solution that frees time up for them is going to be worth looking at! The second route I would suggest would be to attempt if possible to take the formality out of the process so that securing engagement with the prospect does not seem like such a commitment to them. Taking a step back from the formal pitch can work in this way- a meeting at an industry event, meeting for a coffee or a lunch, or even a 15 minute intro call can start the beginning of a 2 way relationship and establish credibility without being too salesy and sow the seeds for a more formal meeting/demo/procurement process further down the line. This is a possible way prospects can be engaged with in a way that is time efficient for them but keeps you at the forefront of their mind.

I completely agree!