Hi Elliot, in your opinion, what are the biggest challenges of the marketing manager role?
Emmanuelle P. asked a question to PathMotion
Category: Role challenge
Date asked: Tuesday, September 18, 2018
Last reviewed: Tuesday, October 16, 2018
Elliot Y.
marketing director
The French marketing manager role is a really varied and exciting one! I think there will be a couple of challenges for whoever takes it on - knowing what to prioritise and keeping everything in motion.
I tend to think of working in a startup as being in a room where everything is on fire. There's a lot to manage, all of it is important, but some of it is slightly more pressing (for example, you'll want to take care of the ceiling fire before you worry about the armchair fire). Learning which of the important things you need to tackle first, when to ask for help, and how to manage your projects is probably the most challenging part of the role.
The good news is that we're there to help with this, and we use a LOT of spreadsheets to help us track what we're doing, when it has to be done by, what stage it's in, whether there are any issues, and we have weekly meetings as a team to talk through key projects and problems. I'm also always available to help with triage when new requests come in and compete for attention with existing work.
Tuesday, October 16, 2018
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