How does the nature of the market differ between France and the UK?

Emmanuelle Q.

marketing manager

Hi Lauren,
Thank you for your question.

Even if the 2 countries are close, the cultural differences impact the business. So, the marketing actions can be different. I can give you the example of the subject of Diversity in Recruitment. The UK approach is mainly about BAME and LGBT, whereas the French market thinks about GENDER and PEOPLE WITH DISABILITIES most of the time. The French market is much more conservative than the UK one.

I hope my answer helped you to understand how much these 2 countries are different.

Tuesday, June 11, 2019

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