How does marketing support your sales cycle?

Hi Sibel,
Thanks for your question.
In PathMotion we work closely with our Marketing team, here led by Emmanuelle B. to ensure we reach our markets in the best way possible and communicate our innovations regularly.
Emmanuelle and her team takes information from the customer and product team to communicate digitally and also trough physical events that we organize together.
One of the top quality I like about Emmanuelle's work is that her work is very much ROI focused, all her initiatives have clear impact on our Sales and Customer Success teams.
She also might be the right person to tell you more about our collaboration, so do not hesitate to ask her... ;-)

Hi Sibel,

I agree with Romain! One of our marketing team's job is to post the latest news about our clients on social media (their insiders' video profile, video answer, some great discussions, etc.) to raise awareness on specific topics such as diversity and inclusion.

In addition, the team provides relevant content for the sales team such as eBooks, debriefs from events, video testimonial from clients and that content is really important to give credibility when reaching out to prospects.

Olivier

Hi Romain & Olivier, thank you for your responses. It is great to hear that the sales and marketing teams have a strong relationship in driving business and creating awareness. Thank you!