Where do you position yourselves against competitors in the market and what's your USP?

PathMotion is a unique social engagement and candidate experience platform in that it utilizes employees as insiders to directly engage with candidates to help move them along the pipeline. The ability for candidates to ask questions and for employees to connect and tell stories about their experience is what makes PathMotion so invaluable to an authentic and persuasive experience.

We give candidates the chance to have their questions answered and really get to know the company they are applying to and for companies, we give them the opportunity to show candidates what makes them stand out from the pack and why a career at company X, Y, Z is better than its competitors.

What's great is that authenticity, transparency, engagement, and the ability to automate workflow are only the tip of the iceberg when it comes to PM because it can also then be positioned to address a range of specific needs; whether it is increasing diversity, improving employer brand, or moving candidates along the pipeline- the system works to address all of these issues. PathMotion has its fingers on the pulse of the latest trends in candidate experience and recruitment, and the success of our platform clearly demonstrates that.