What sets PathMotion aside from it's competitors?

Doing what we do, the way we do it is unique (although some companies overlap with parts of PathMotion's offer).

However, given that the platform is one of a kind - it is also not initially apparent to everyone why employee generated content is a must have. We often need to educate and make the case. The choice is often spend 100% of the budget on activities ABC (such as social media marketing, events etc), or spend 80% of the budget on ABC and 20% on PathMotion.
* numbers are completely made up

Therefore and in my opinion, our greatest competitor is organisations not considering employee generated content at all - a challenge we try to overcome by educating the market.

Once people believe in this - the challenge is not competitors - but explaining the value to gather enough buy-in internally to free up space in the budget.